Holika Holika is a Korean cosmetic retailer owned by ENPRANI Co. Ltd and created in Korea in 2010. Enprani is founded by Samsung & CJ Group. Holika Holika is expanding market all over the world.

Holika Holika products feature unique, eye-catching packaging to appeal to young, style-conscious consumers, both female and male. Our brand is offering affordable prices on high quality products made with the finest ingredients.

The vision of Holika Holika is to provide fun practical cosmetic products to enhance every woman’s natural beauty. Holika Holika gives you Happy moments while shopping at our boutiques. Products aim to bring you fun experience with surprising and wonderful result.

Holika Holika derives from English suffix “-holic” and it means addiction. Korean “holida” means temptation to form the brand name and its concept.

Enprani launched its products in 2000 aiming to be the first Korean luxury cosmetics line. Through their elegant design and collaboration with SALK Institute, known for their leading-edge cell cultivating technology, they finally established a global prestige brand. With world-class quality, sophisticated design, and through their consistent passion and devotion to take care of a woman’s skin to remain as healthy and young as her twenties, Enprani has steadily gained the love of many consumers