The Saem is a new Korean cosmetic brand that appeared in 2010. The Saem was developed by the technology of fifty years from a major company,”Korean cosmetic”.It means “the spring water(Saem) of beauty” that contains the wisdom of beauty. The Saem picked Lee Seung-Gi as its model who is a popular actor and singer both in Korea and Japan.‘O2 Bubble Mask,’ which was all sold out after its release, is a very popular product.